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HubSpot vs Semrush

HubSpot (saas & software) against Semrush (seo & content tools) — a cross-vertical comparison of two flagship programs. Every figure below was checked against the official program page; each profile links the source. Scoring follows our public rubric.

Higher score

HubSpot

CRM & marketing platform · SaaS

88

30% recurring for 12 months · 180 days cookie

Exceptional — best for b2B, marketing and sales content sites with educational traffic

Semrush

SEO & competitive research suite · SEO tools

85

$200 per sale + $10 per trial · 120 days cookie

Exceptional — best for sEO, blogging and digital-marketing tutorial content

The verdict

HubSpot — 88/100

This one is close: 3 points separates them. HubSpot edges it on a longer attribution window (180 days vs 120 days), stronger brand conversion, but Semrush remains the better pick where its strengths match your audience — sEO, blogging and digital-marketing tutorial content.

Verified terms, side by side

Full comparison of HubSpot and Semrush affiliate program terms
Field HubSpot Semrush
Commission 30% recurring for 12 months $200 per sale + $10 per trial
Model Recurring (12 months) One-time bounty
Cookie duration 180 days ✓ 120 days
Est. $/first referral ~$250 ✓ ~$200
Network Impact.com Impact.com
Payout threshold $10 $10
Payout methods Direct deposit, PayPal Direct deposit, PayPal
Payment terms NET 30 (Impact scheduling) Monthly (Impact)
Geo focus Global Global
Terms verified 2026-08 2026-08

Score breakdown

Subscores are 1–10, weighted per the methodology.

Earnings power (35%)

HubSpot 8
Semrush 8

Attribution window (20%)

HubSpot 10
Semrush 9

Trust & conversion (20%)

HubSpot 10
Semrush 9

Payout reliability (15%)

HubSpot 9
Semrush 9

Ease of entry (10%)

HubSpot 7
Semrush 7

Why pick HubSpot

  • 180-day cookie is among the longest in SaaS
  • Household B2B brand that converts educated traffic well
  • Tiered program adds bonuses as you grow

Watch out

12-month cap on recurring (not lifetime)

Full HubSpot profile →

Why pick Semrush

  • $200 flat is one of the largest software bounties
  • $10 trial bounty monetizes non-buyers
  • 120-day cookie

Watch out

No recurring share on a high-retention product

Full Semrush profile →