Browse by category

Verticals have structural economics no program can escape — SaaS pays recurring, retail pays pennies with short cookies, finance pays big bounties behind compliance walls. Each category page shows the vertical benchmark so you can tell a genuinely strong offer from one that's merely average for its niche. For the framework behind choosing a vertical at all, see choosing an affiliate niche.

SaaS & Software

11 programs

The strongest vertical for recurring revenue. SaaS programs routinely pay 20–50% commissions, and the best pay monthly for the life of the customer.

Benchmark commission: 20–30% recurring
Benchmark cookie: 60–90 days
Top-scored program: HubSpot — 88/100

Web Hosting

5 programs

High flat bounties ($50–$500 per sale) built on high customer lifetime value. Competitive, but conversion rates are strong because hosting is a necessity purchase.

Benchmark commission: $60–$200 per sale
Benchmark cookie: 30–90 days
Top-scored program: WP Engine — 83/100

VPN & Security

3 programs

Consumer privacy tools with impulse-purchase dynamics, aggressive discounts and solid revshare. Watch for short cookies and heavy brand-bidding competition.

Benchmark commission: 30–100% first payment
Benchmark cookie: 30–45 days
Top-scored program: NordVPN — 75/100

Email Marketing

5 programs

A classic recurring niche: sticky products, long customer lifetimes, and several programs paying 30%+ for life with cookies of 90 days or more.

Benchmark commission: 30% recurring
Benchmark cookie: 90–120 days
Top-scored program: Kit (ConvertKit) — 87/100

SEO & Content Tools

4 programs

Tools bloggers and agencies already use daily, which makes authentic promotion easy. Mix of big flat bounties (Semrush) and lifetime recurring (SE Ranking, Mangools).

Benchmark commission: 25–40% or $200 flat
Benchmark cookie: 60–120 days
Top-scored program: Semrush — 85/100

AI Tools

4 programs

The fastest-growing vertical in the database. Programs are young — terms change often — but demand is enormous and competition is still thinner than in hosting or VPN.

Benchmark commission: 20–30% recurring
Benchmark cookie: 30–60 days
Top-scored program: Synthesia — 74/100

E-commerce & Retail

4 programs

Huge product breadth and household-name conversion power, traded against low rates and short cookies. Volume plays, not margin plays.

Benchmark commission: 1–10% per sale
Benchmark cookie: 1–30 days
Top-scored program: Chewy — 63/100

Education & Courses

5 programs

Course platforms and marketplaces with strong intent traffic. Platform programs (Teachable, Thinkific) pay recurring; marketplaces (Coursera, Udemy) pay per enrollment.

Benchmark commission: 10–30%
Benchmark cookie: 30–90 days
Top-scored program: Thinkific — 78/100

Design & Creative

4 programs

Design tools and creative asset subscriptions. First-payment bounties are common; Adobe and Envato bring rare brand power to the vertical.

Benchmark commission: 30–85% first payment
Benchmark cookie: 30–90 days
Top-scored program: Envato — 73/100

Finance & Fintech

3 programs

The highest per-action bounties anywhere ($50–$500+ per funded account) — paired with the strictest compliance rules and approval processes.

Benchmark commission: $50–$300 per action
Benchmark cookie: 30 days
Top-scored program: SoFi — 69/100

E-commerce Platforms

4 programs

Store builders and checkout tools. Big one-time bounties on high-intent "start a business" traffic, plus strong educational content angles.

Benchmark commission: $150 or 20% recurring
Benchmark cookie: 30–90 days
Top-scored program: Webflow — 82/100

Travel

3 programs

Massive addressable demand with thin per-booking economics. Commissions are a share of the platform's own fee, and cookies are short — session-based in some cases.

Benchmark commission: 3–8% of booking fee
Benchmark cookie: 1–30 days
Top-scored program: Viator — 63/100