Guides
The reasoning behind the database. Each guide is a working framework — the same ones our scoring model is built on — not a keyword-stuffed listicle.
Choosing an Affiliate Niche: A Framework That Isn't 'Follow Your Passion'
A five-filter framework for niche selection — program economics, demand durability, competition shape, compliance burden and your unfair advantage — with vertical-by-vertical economics from our database.
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EPC Beats Commission Rate. Every Time.
Earnings per click is the only metric that predicts affiliate profit. How to calculate it, estimate it before joining a program, and use it to kill bad offers early.
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Cookie Duration Explained: Why the Attribution Window Decides Your Income
From Amazon's 24 hours to AWeber's 365 days — how cookie windows actually work, what breaks them, and how to match window length to purchase-consideration time.
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Recurring vs One-Time Commissions: The Real Math
When a $150 bounty beats 30% recurring, when it doesn't, and the churn break-even formula that decides it — with worked examples from real program terms.
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The 12-Point Checklist for Vetting Any Affiliate Program
The exact due-diligence process behind our program scores: attribution models, reversal rates, traffic rules, payout ops and the questions to ask an affiliate manager before you write a word of content.
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