HubSpot vs Kit (ConvertKit)
HubSpot (saas & software) against Kit (ConvertKit) (email marketing) — a cross-vertical comparison of two flagship programs. Every figure below was checked against the official program page; each profile links the source. Scoring follows our public rubric.
30% recurring for 12 months · 180 days cookie
Exceptional — best for b2B, marketing and sales content sites with educational traffic
Kit (ConvertKit)
Creator email platform · Email
50% for 12 months, then 10–20% ongoing · 90 days cookie
Exceptional — best for creator-economy, newsletter and blogging audiences
The verdict
HubSpot — 88/100
This one is close: 1 point separates them. HubSpot edges it on a longer attribution window (180 days vs 90 days), stronger brand conversion, but Kit (ConvertKit) remains the better pick where its strengths match your audience — creator-economy, newsletter and blogging audiences.
Verified terms, side by side
| Field | HubSpot | Kit (ConvertKit) |
|---|---|---|
| Commission | 30% recurring for 12 months | 50% for 12 months, then 10–20% ongoing |
| Model | Recurring (12 months) | Recurring (lifetime) |
| Cookie duration | 180 days ✓ | 90 days |
| Est. $/first referral | ~$250 ✓ | ~$175 |
| Network | Impact.com | PartnerStack |
| Payout threshold | $10 | $5 |
| Payout methods | Direct deposit, PayPal | PayPal, Stripe |
| Payment terms | NET 30 (Impact scheduling) | Monthly, ~NET 30 |
| Geo focus | Global | Global |
| Terms verified | 2026-08 | 2026-08 |
Score breakdown
Subscores are 1–10, weighted per the methodology.
Earnings power (35%)
Attribution window (20%)
Trust & conversion (20%)
Payout reliability (15%)
Ease of entry (10%)
Why pick HubSpot
- 180-day cookie is among the longest in SaaS
- Household B2B brand that converts educated traffic well
- Tiered program adds bonuses as you grow
Watch out
12-month cap on recurring (not lifetime)
Full HubSpot profile →Why pick Kit (ConvertKit)
- 50% first-year rate is elite for email
- Creators churn less than marketers — long tails
- Beloved brand in the creator niche
Watch out
Free tier delays monetization of referrals
Full Kit (ConvertKit) profile →