Chewy vs Target Partners
Two e-commerce & retail affiliate programs, compared field by field on verified terms. Every figure below was checked against the official program page; each profile links the source. Scoring follows our public rubric.
$15–$20 per new customer · 15 days cookie
Fair — best for pet blogs, vet content and pet-niche social accounts
Target Partners
US big-box retailer · Retail
Up to 8% by category (many 1–5%) · 7 days cookie
Weak — best for uS home, family and seasonal-gift content
The verdict
Chewy — 63/100
Chewy wins by 9 points on stronger earnings structure, a longer attribution window (15 days vs 7 days). Target Partners still makes sense for a specific fit: uS home, family and seasonal-gift content.
Verified terms, side by side
| Field | Chewy | Target Partners |
|---|---|---|
| Commission | $15–$20 per new customer | Up to 8% by category (many 1–5%) |
| Model | One-time bounty | Percentage of sale |
| Cookie duration | 15 days ✓ | 7 days |
| Est. $/first referral | ~$15 ✓ | ~$3 |
| Network | Partnerize | Impact.com |
| Payout threshold | $25 | $10 |
| Payout methods | Direct deposit, PayPal | Direct deposit, PayPal |
| Payment terms | Monthly, ~NET 30 | Monthly (Impact) |
| Geo focus | US, Canada | US |
| Terms verified | 2026-08 | 2026-08 |
Score breakdown
Subscores are 1–10, weighted per the methodology.
Earnings power (35%)
Attribution window (20%)
Trust & conversion (20%)
Payout reliability (15%)
Ease of entry (10%)
Why pick Chewy
- Flat bounty beats percentage on cheap pet items
- Beloved brand with cult-level loyalty
- Autoship model = high customer LTV (for Chewy)
Watch out
New customers only
Full Chewy profile →Why pick Target Partners
- 7-day cookie beats Amazon's 24 hours
- Strong seasonal/holiday conversion
- Trusted brand for home/family niches
Watch out
US-only traffic monetizes
Full Target Partners profile →